THE LEGO MOVIE (PG)
D: Phil Lord & Christopher Miller
Warner Bros./Village Roadshow/Dune (Dan Lin & Roy
W: Phil Lord, Christopher Miller, Dan Hageman & Kevin
Mus: Mark Mothersbaugh
voices of: Chris Pratt (Emmett Brickowski), Will Arnett (Bruce
Wayne / Batman), Will Ferrell (Lord Business), Elizabeth Banks (Wyldstyle / Lucy), Nick Offerman (Metal Beard), Alison Brie (Princess Unikitty), Liam Neeson (Good Cop / Bad Cop)
Ordinarily, a film which relies on product placement would
be committing a cardinal sin of filmmaking. When we go to the movies, the audience wants to see a movie, not a series of advertisements brainwashing us into product superiority (unfortunately
a lot of films nowadays, especially Hollywood blockbusters, are guilty of this, mostly because of the financial help which comes along with it).
While The Lego Movie is fundamentally a feature-length
advert for their product, it has to be an exception to the rule since it presents itself in such an inventive way. Lego doesn't really need to advertise either, it's made a fortune from its
merchandise over the decades and will continue to do so ad infinitum, and while the film takes place in a universe created from the product, the brand is never actually mentioned- not once,
during the running time.
The story itself perfectly reflects the entire point of
the instruction vs creation argument of the product and could be easily described as The Matrix meets Toy Story, with a satirical anti-consumerism touch.
Set in the Lego universe where an evil president demands
perfection, Emmet, an everyday 'yes man' construction worker goes about his by-the-book existence, adhering strictly to the instruction manual as he chirps through the toy-brick metropolis,
along with everyone else, dancing merrily to the only song (generic, but very catchy) their world seems to know. With the presidents diabolical plans to achieve perfection coming into
affect, Emmet discovers "the piece of resistance", the only thing that can thwart the bad guy's "Kragle" machine, which will permanently freeze everyone in the Lego universe as how the
instruction book would intend.
Emmet is then taken throughout other world's in the Lego
universe by rebellious bike chick, Wyldstyle, wizard-like Vitruvius, and Batman as they try to make Emmet discover his potential as the only one who can save their world, which he can only do
after he discovers the truth about their reality.
The film draws on many other genres and influences,
featuring many in-jokes to other franchises, cinematic and literary, as it takes us on it's adventure, providing an ingenious twist towards the end which, while obvious, is very cleverly done
and really makes you realise what a wonderfully versatile product Lego is, for both children and adults.
It's easy to see how this was such a huge success when it
hit cinemas, and there will doubtlessly be a run of successful sequels. Good family fun which adults will enjoy just as much as the young ones, although the dastardly catchy theme song will
likely be stuck in your head for hours afterwards. Everything is awesome.